[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.solutio.sk\/ako-klucovi-ludia-vplyvu-prinasaju-vybranym-odvetviam-zisk\/#Article","mainEntityOfPage":"https:\/\/www.solutio.sk\/ako-klucovi-ludia-vplyvu-prinasaju-vybranym-odvetviam-zisk\/","headline":"Ako k\u013e\u00fa\u010dov\u00ed \u013eudia vplyvu prin\u00e1\u0161aj\u00fa vybran\u00fdm odvetviam zisk","name":"Ako k\u013e\u00fa\u010dov\u00ed \u013eudia vplyvu prin\u00e1\u0161aj\u00fa vybran\u00fdm odvetviam zisk","description":"K\u013e\u00fa\u010dov\u00ed \u013eudia vplyvu (angl. skr. KPI- key people of influence) sa odli\u0161uj\u00fa od tradi\u010dn\u00fdch ovplyv\u0148ovate\u013eov s\u00favisiacich s ovplyv\u0148ovan\u00edm marketingu.\u00a0 Vplyvn\u00e9 osoby sa zameriavaj\u00fa na zvy\u0161ovanie po\u010dtu svojich sledovate\u013eov na soci\u00e1lnych […]","datePublished":"2019-05-25","dateModified":"2019-05-25","author":{"@type":"Person","@id":"https:\/\/www.solutio.sk\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.solutio.sk\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/b70ca3e57a61efa655568ea1bab21ec867ae74beaf8b182b9ca53fe6fcb8cee7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b70ca3e57a61efa655568ea1bab21ec867ae74beaf8b182b9ca53fe6fcb8cee7?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"solutio.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.solutio.sk\/wp-content\/uploads\/img_a302109_w16573_t1560869092.jpg","url":"https:\/\/www.solutio.sk\/wp-content\/uploads\/img_a302109_w16573_t1560869092.jpg","height":0,"width":0},"url":"https:\/\/www.solutio.sk\/ako-klucovi-ludia-vplyvu-prinasaju-vybranym-odvetviam-zisk\/","wordCount":375,"articleBody":"K\u013e\u00fa\u010dov\u00ed \u013eudia vplyvu (angl. skr. KPI- key people of influence) sa odli\u0161uj\u00fa od tradi\u010dn\u00fdch ovplyv\u0148ovate\u013eov s\u00favisiacich s ovplyv\u0148ovan\u00edm marketingu.\u00a0 Vplyvn\u00e9 osoby sa zameriavaj\u00fa na zvy\u0161ovanie po\u010dtu svojich sledovate\u013eov na soci\u00e1lnych platform\u00e1ch a nie s\u00fa bran\u00ed v\u00e1\u017ene, ak nemaj\u00fa viac ako 100 000 sledovate\u013eov. V niektor\u00fdch priemyseln\u00fdch odvetviach je potrebn\u00fdch mili\u00f3n followerov, aby sa pova\u017eovali za vplyvn\u00fdch.V z\u00e1kulis\u00ed maj\u00fa k\u013e\u00fa\u010dov\u00ed \u013eudia vplyvu vplyv na peniaze, ktor\u00e9 zah\u0155\u0148aj\u00fa ekosyst\u00e9m produktov a slu\u017eieb. Ni\u017e\u0161ie je zoznam najbe\u017enej\u0161\u00edch sp\u00f4sobov, ako tieto odvetvia vplyvn\u00ed \u013eudia ovplyv\u0148uj\u00fa svojimi peniazmi:1. Predaj kn\u00edhV\u00e4\u010d\u0161ina t\u00fdchto \u013eud\u00ed nap\u00edsala aspo\u0148 jednu knihu. Knihy zar\u00e1baj\u00fa autorovi za predan\u00fa k\u00f3piu a pred\u00e1vaj\u00fa typicky 500 – 25 000 k\u00f3pi\u00ed ro\u010dne.2. Poplatky za rozpr\u00e1vanieJe be\u017en\u00e9, \u017ee vplyvn\u00ed \u013eudia maj\u00fa zaplaten\u00e9 2,000 – 20,000 eur za anga\u017eovanie sa na konferenci\u00e1ch a podujatiach. Ve\u013ek\u00e9 podniky pravidelne vyh\u013ead\u00e1vaj\u00fa ovplyv\u0148ovate\u013eov priemyslu, aby sa prezentovali na intern\u00fdch kurzoch a podujatiach.3. Predaj vstupeniek na podujatia\u010casto prev\u00e1dzkuj\u00fa svoje vlastn\u00e9 udalosti. Be\u017en\u00fd zisk na l\u00edstku na podujatie je asi 30% po tom, ako si odr\u00e1tate n\u00e1klady na miesto konania, promo akcie a pren\u00e1jom.\u00a04. Be\u017en\u00e9 workshopy a \u00fastupyWorkshopy s\u00fa \u017eiv\u00e9 podujatia zameran\u00e9 na vyu\u010dovanie zru\u010dnost\u00ed alebo realiz\u00e1ciu strat\u00e9gie. \u010casto sa pohybuj\u00fa od pold\u0148ov\u00fdch a\u017e po viacdenn\u00e9 podujatia a l\u00edstky m\u00f4\u017eu by\u0165 nieko\u013eko sto a\u017e nieko\u013eko tis\u00edc dol\u00e1rov. Zisk m\u00f4\u017ee by\u0165 a\u017e 70% po zoh\u013eadnen\u00ed n\u00e1kladov na miesto konania, materi\u00e1ly a propaga\u010dn\u00e9 n\u00e1klady.5. \u010clenstvoMnoh\u00ed k\u013e\u00fa\u010dov\u00ed ovplyv\u0148ovatelia maj\u00fa vn\u00fatorn\u00fd okruh vysoko anga\u017eovan\u00fdch sledovate\u013eov, ktor\u00ed chc\u00fa nepretr\u017eit\u00fd pr\u00edstup k my\u0161lienkam, diskusi\u00e1m alebo sie\u0165am, ktor\u00e9 sa to\u010dia okolo prominentn\u00e9ho jednotlivca. Tieto prebiehaj\u00face \u010dlenstv\u00e1 sa zvy\u010dajne s\u00fastre\u010fuj\u00fa na online skupinu s pravideln\u00fdmi aktualiz\u00e1ciami videa. \u00da\u010dastn\u00edci zaplatia \u010doko\u013evek od 20 dol\u00e1rov a\u017e do v\u00fd\u0161ky 2\u00a0000 dol\u00e1rov mesa\u010dne za tieto \u010dlenstv\u00e1. S\u00fa vynikaj\u00facim zdrojom opakuj\u00facich sa pr\u00edjmov.                                                                                                                                                                                                                                                                                                                                                                                        4\/5 - (1 vote)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Ako k\u013e\u00fa\u010dov\u00ed \u013eudia vplyvu prin\u00e1\u0161aj\u00fa vybran\u00fdm odvetviam zisk","item":"https:\/\/www.solutio.sk\/ako-klucovi-ludia-vplyvu-prinasaju-vybranym-odvetviam-zisk\/#breadcrumbitem"}]}]